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I think we can agree that a wordsmith has to be attentive to nuance, approach, and substance. My work is all about listening, hearing, and perceiving. Most of all (as I know I keep harping on), it revolves around communicating — getting across what one means to say. And in an appropriate style.

For instance, if you want a biography of your CEO written for a website, I craft it according to your line of business and your potential customer base — American Apparel requiring a different framework and speech pattern than, say, General Motors. Ditto as to a piece on Stephen Hawking, depending on whether it’s written for The Royal Society or a high school textbook. Ensuring that the voice suits the audience is one of my great strengths.

No need to take my word for it. Look at a few samples of different subjects and styles and decide for yourself.

1

"Firearms," from Encyclopedia of Products and Industries

2

"Dean Martin," from Encyclopedia of World Biography

3

"Slaughter and May," from International Directory of Company Histories